This is a rebadged Ricoh Auto Half. It is fully automatic with a selenium meter. I like half frame cameras and they can produce nice images from modern fine grain film. Some of these half frame bodies are very small. I also have this camera's namesake, the Ansco Memo from 1920s which is also half frame (different format though) and has a wooden chassis. I'll show that one in a future post as I haven't put any film through it yet.
Ricoh introduced a number of cameras with mechanical motor drives and that contributes to the cuteness of the Memo. I found it easier to get one of theses Ansco Gaf versions than the true Ricoh Auto Half.